Sports Performance Tracking (SPT) came to us seeking an 90-120second commercial for use across the web as they launched and marketed their flagship product, GameTraka, the worlds first GPS device and data analytics solution designed for amateur sports people.
If you’re a professional athlete you have all these great tools and coaching staff to track your activity, monitor your output and improve your game. Unfortunately nothing like that exists at the amateur level.
You will hear professional coaches talk about how hard a player worked, how fast he is and even how much of an endurance athlete he is. It’s really weird to think that in 2014 this sort of data has existed at an elite level for over a decade now but the technology hasn’t filtered down to the amateur sporting arena.
We created GameTraka© to make contact activity measurable, shareable and comparable. The software will allow coaches to get objective data to compare and analyze each player’s physical output. No longer will players go unrewarded, or other players get away with not working hard enough. GameTraka© allows you to get the best out of yourself, your teammates and your players. Whether it’s the start of pre-season or the last couple of rounds.
We shot primarily on the Sony FS700r at 200fps, and secondary footage was sourced from a roaming Canon 7D. Other equipment included Wally Dolly, Kessler KC-Lite 8.0 crane, Canon lenses, Dedolight tungstens, and the Merlin Steadicam 1.
